FordParts.com
The official e-commerce platform for selling authentic Ford parts and accessories. With a comprehensive catalog spanning thousands of parts, it’s a reliable solution when it comes to getting the right part for your particular vehicle from a B2C or B2B perspective. User experiences, branding and photography have been updated since its inception based on metrics and purchasing behaviors.
Role: Art Direction, UX/UI, Manage Content, Strategy
ADA compliant and more efficient
More marketing offers and parts would be part of the user’s home/landing page to reduce the number of clicks needed to hunt down their typical parts.
Branding and UI elements were incorporated to make the site more compliant with W3C standards.
Homepage exploration shown below.
FordParts.com underwent a whole site refresh to bring it more in line with Ford’s brand guidelines and merge backend databases. The rebranding of Fordparts.com also merged new part photography with thousands of catalog, specific part images. The outcome led to a more user-friendly website with improved part sales.
Responsive Design
All pages on the site underwent a refresh including;
Customer type
Part search results
Category part level
Sub-Category part level
Part info page
Cart
Checkout
And more.
Crafted a visual identity for the brand across all communication channels which could work seamlessly with the service brands when required.
Visual Design
E-commerce emails
Various transactional emails designed to support the e-commerce website.
Display Ads
The task involved developing a digital campaign aimed at engaging do-it-yourself customers and encouraging them to rely on Fordparts.com as their dependable destination for parts needed for their vehicles.
