Ford Service
This Ford Service campaign was focused on the idea of knowing your Ford better than anyone else with the help of Dwayne Johnson and the service technicians. Shot locally, video shorts were created, additional photography for the site and all other digital communications were developed.
Role: Art Direction, UX, Manage Content
Facebook canvas ad screens
Banner Ad
Undertone ad
In dealer digital poster
In dealer digital poster
In dealer digital poster
Brand look and feel
Art directed Ford Service photography to show service techs at work and the Ford-backed parts they used. The goal was to create versatile photos that could be applied across multiple part and service brands, thereby expanding the image library.
