Lincoln Service
Lincoln sets itself apart by delivering an exceptional ownership experience through its dedicated service and maintenance department. Following global brand guidelines, site pages, digital content and advertising were developed and maintained for both Tier 1 and Tier 3 Lincoln clients.
Role: Art Direction, UX, Manage Content
Previous to the current campaign, Lincoln visuals focused on the star or jewel-like quality of the brand while featuring offers. Digital ads ranged from social posts, in-dealership digital displays to owner targeted OLA.
Lincoln and the star.
Lincoln Service social post
Lincoln Service social post
Lincoln Service in dealership digital poster
Lincoln Service in dealership digital poster
Lincoln Service service page
Lincoln Service digital ad
Lincoln Protect
Lincoln Protect is the extended warranty program offered by Lincoln, the luxury division of Ford Motor Company. I worked on site pages and content for this part of the business.
Role: Art Direction, UX, Manage Content
www.Lincoln.com
Lincoln Collision
Lincoln promotes their Lincoln Certified Collision Network and original parts by connecting you to one of their Lincoln retailers. This section of the website was created and managed in accordance with the brand guidelines.
Role: Art Direction, UX, Manage Content
www.Lincoln.com