Ford Service
The Ford ownership experience stands out through its dedicated service and maintenance department. Adhering to global brand style guides, we designed and managed service content for various Ford Service commodity pages and other areas on Ford.com with key SEO learnings and accessibility in mind. In addition, digital advertising was developed for Tier 1 and Tier 3 levels of the business every few months.
Role: Art Direction, UX, Manage Content
Built Ford Proud by Ford Service Techs
The main challenge of the campaign and its site presence was to promote the service techs at Ford dealerships. In addition to this, promoting the offer content was the priority of the client at this time. Site content, display ads, Tier3 digital content and email were the deliverables.
Role: Art Direction, UX, Manage Content
Email component for larger owner emails.
Digital display for one event featuring The Works.
Example of a Tire offer page during an event period.
Example of co-branded Tier3 dealer ads.
Example of email component for overall Ford email.