Motorcraft®
The red label brand of Ford Motor Company showcasing their catalog of parts. I worked alongside VML&YR’s UX/dev team and built the site to feature the brand’s products.
Role: Art Direction, UI, Manage Content
Motorcraft Digital Ads
Established confidence in the Motorcraft brand when it came to parts reliability. This particular campaign focused on the craftmanship of the parts and the updated warranty.
Right Parts. Priced Right. Campaign
Motorcraft had the challenge to promote their red box parts being the correct parts for your vehicle backed by Ford Motor Company.
